Do your clients truly understand what you are trying to communicate when presented with a treatment plan? Do their eyes glaze over when they see the cost associated with the services you are recommending? Sticker shock is a huge concern in the veterinary profession. Learn some techniques for developing and presenting your treatment plans in a manner that will improve your acceptance rate and allow you to provide the medical care your patients need. Free registration for Premium members and Evidence Based Update subscribers http://vetvine.com/article/181/evidence-based-update-subscriptions). Basic Member Fee: $36