There is a familiar saying that image is everything. Think about the images that come to mind relating to good experiences you've enjoyed. Images may transcend the visual spectrum. The senses of smell or sound, or the perception you were left with from an exceptional experience, are drivers of the image etched into memory. Now bring this into the veterinary practice setting. Are the images you create for clients being perceived the way you intended? Is your client's reality in line with what you set out to provide them? Join us in this hour and learn about the Great Divide between perception and reality, and the checklist every professional needs to review to avoid the Great Divide and to truly provide world class care. Read more: https://www.vetvine.com/forums/topic/405/providing-world-class-care Free registration for Premium members and Evidence Based Update subscribers http://vetvine.com/article/181/evidence-based-update-subscriptions). Basic Member Fee: $36